The Skincare Shift: A Reckoning with Anti Ageing The beauty industry's long standing love affair with anti ageing products appears to be waning.
Gone are the creams and serums promising eternal youth, replaced by softer sounding words like "longevity" and "skin health.
" But behind this linguistic shift lies a more profound change: a growing recognition that anti ageing was never about achieving perpetual youth, but rather masking the inevitable signs of aging. Cosmetic physician Dr.